Published only when you say so.
Calluna plans your week, drafts posts in your own voice using your own photos, and lines everything up. You approve each one, on one calm screen, once a day. Nothing goes out without you.
Calluna is in private pilot with a small number of businesses.
Waiting on you“The tulips came in this morning, still closed. They open over two days on the counter, so buy them tight.”Review it now →Then it goes in the record
Each action carries its own receipt. Change one line later and the chain shows it.
| 07:02 | Drafted | Tulips, first of the season | #a41f9c |
| 07:04 | Approved by Maya | exactly what she saw | #c08e21 |
| 07:04 | Published | Instagram, Facebook | #e77b3d |
- Yours stays yours
- Your photos, words, and results live on your own private instance. Nothing you make trains anyone's model, and nothing is scraped, pooled, or sold. That is the architecture, not a setting.
- Nothing publishes itself
- Every post and every reply waits for a person, and approval covers exactly what you saw on screen. Other tools now post while you sleep, some if you simply fail to answer in time. Calluna is built the other way: silence publishes nothing, ever.
- Your voice, not the internet's
- Drafts start from how you already write and get sharper every time you edit or approve. Your rules stay visible and editable. No generated imagery, no autopilot, nothing synthetic.
A morning with Calluna
- 1Open Today
One screen answers what needs you. Usually it is one post and a reply or two.
- 2Look it over
The draft is in your words, with your photo, previewed for each platform it will go to. Edit it, or say why not, and it learns.
- 3Approve and close the tab
One action covers every platform. The week stays lined up, and results come back as plain sentences, not dashboards: this one did better on engagement, that one traveled further.
A record you can hold
Each action lands in a permanent record with its own receipt. Download your copy any time. If anything were ever changed, the record would show it. And every draft shows what it cost to make, measured in watt-hours, because running lightly is part of running calmly.
Built for the smallest teams
Calluna is for the bakery, the studio, the shop of one to five people: businesses where the owner's voice is the brand and nobody has an hour a day for social media. It sweeps the small chores, keeps the queue short, and leaves every decision where it belongs, with you.